Marketing

Education

• MBA, University of South Florida
• M.S., University of South Florida
• B.S., Miami University

Courses taught

• Digital Marketing
• Marketing Research
• Principles of Marketing
• Promotion Management

Biography

My industry experience is in product line management, marketing services management and sales.  As a product line manager at DuBois Chemicals and BIC Graphic, I was responsible for product development, creating strategic marketing plans, promotions, branding, marketing research, conducting sales trainings as well as pricing and regulatory work.  While at BIC Graphic, I worked closely with domestic and international suppliers, allowing me to travel internationally and work on site.  As a Marketing Services Manager for DuBois Chemicals, an industrial chemical company, I was responsible for public relations initiatives, advertisements, trade show management and special events planning. I also served as a National Account Manager at BIC Graphic.  In this role, I was responsible for five of BIC Graphics largest customers. This position required me to work closely with each of my accounts.  My responsibility was to represent BIC Graphic, build and grow customer relationships and create win-win solutions.

My experience in academia focuses on teaching various Marketing courses at the undergraduate level.  I enjoy bringing the textbook material to life, by sharing my industry experience with the students and showing how the concepts get applied in the industry.

I design my course assignments to foster application of the textbook materials in an analytical as well as creative way.  Considering today’s world is changing every moment and marketing is such a dynamic field, I believe that it is essential to stay informed.  Thus I incorporate current events assignments to keep up with the news domestically and globally.

My volunteer efforts are focused on education and children.  Most recently, I served as the President for the PTA at Gulf Beaches Elementary Magnet School after being the Vice President for the previous school year.  I am the Chair of the Reflections Arts Competition at Gulf Beaches Elementary Magnet School.  I highly enjoy the annual Great American Teach-In, where I bring the basic of marketing and branding to life for the students at Gulf Beaches Elementary Magnet School.