International Business

Virginie Pioche Kharé

Associate Professor of International Business

Courses

• Cultural Environment of Business
• International Management
• Senior Seminar
• Market Intelligence
• Consumer Behavior and Consumerism
• Multicultural Marketing (Winter term)

Research Interests

• Cross-cultural communication
• International education
• Generational marketing
• Ethnic marketing
• International marketing
• Non-profit marketing

Research and Presentations

• Virginie Pioche Khare, “Nudity in Advertising: A comparison of American, French and Indian Magazine Advertising Practices”, presentation at the Academy of International Business Southeast Fall Conference, Tampa, FL, November 2016
• Virginie Pioche Khare, “Global Talent Development at the Institutional Level: Success Stories”, presentation at the Academy of International Business Southeast Fall Conference, Tampa, FL, November 2016
• Zoe Brazier, Rebecca Price, and Virginie Pioche Khare, “Global Talent Development at the Institutional Level” presentation at the 2016 Cross-Cultural Management Summit organized by the Institute for Cross-Cultural management, Melbourne, FL, February 2016.
• Virginie Pioche Khare, “Hybrid (blended) vs. face-to-face delivery in an Introduction to Global Business course: design issues and delivery strategies to ensure student success”, presentation accepted by the Academy of International Business Southeast Fall Conference, Savannah, GA, November 2015
• Virginie Pioche Khare, “Communicating a humanitarian message in a connected world: the case of The Red Cross”, paper presented at the Saint Leo International Business Conference in February 2015
• Virginie Pioche Khare, “Ethnic Marketing and the Global World: A Literature Review of Marketing Journals”, paper presented at the Fall conference of the Academy of International Business Southeast Chapter in October 2011
• Virginie Pioche Khare and Karen Popovich, “Small Business and Specialty Retail: The Ride of a Lifetime. The Case of Earl’s Cyclery and Fitness, with Instructor’s Manual, paper presented at the North American Case Research Association Annual Meeting in October 2011
• Virginie Pioche Khare, “NPOs Marketing Practices in the USA and France: Differences and Success Factors”, article published in the Journal of Marketing Development and Competitiveness, 2011
• “Assimilation vs. Acculturation”, presentation at the 2011 Connecting with Hispanic Consumers seminar, University of Tampa, March 2011
• Virginie Pioche Khare and Karen Popovich, “Reverse Innovation and Emerging Markets: Requirements and Trends”, paper presented at the XXth CEDIMES Conference in November 2010
• Virginie Pioche Khare, “NPOs Marketing Practices in the USA and France: Differences and Success Factors”, paper to be presented at the 2010 Fall Conference of the Academy of International Business USA Southeast Chapter in October 2010
• Virginie Pioche Khare and Karen Popovich, “Social Marketing and Rock’n Roll: The Power of the U2 Brand”, paper presented at the Allied Academies International Summer 2010 Internet Conference
• Virginie Pioche Khare and Karen Popovich, K. “Country of Origin of Services: Are All Services Created Equal?”, paper presented at the Allied Academies International Summer 2010 Internet Conference
• Virginie Pioche Khare and Karen Popovich, “country-of-origin and intention to use a foreign service: the case of Indian consumers”, paper presented at the Fall 2009 Journal of Global Commerce Conference on Energy, Logistics and the Environment
• Virginie Pioche Khare, Karen Popovich, and Daniel Kaufmann, “Bridging the Generational Gap between “Seniors” and “Baby Boomers”: The Success of Viagra’s Promotional Strategies”, paper presented at the Allied Academies International Fall 2009 Conference
• Olivia F. Lee and Virginie Pioche Khare, “The Oracle of Technology in Marketing Practices: Literature Profiling on Technology Research” paper presented and abstract printed in the proceedings of the 2009 Academy of Marketing Annual Winter Conference
• Virginie Pioche Khare, Rajshekhar G. Javalgi, Andrew C. Gross, and Robert F. Scherer, “Indian Consumers Attitudes and Ethnocentric Tendencies Towards US Fast Food Providers”, paper presented at the 2007 Academy of International Business Annual Conference
• Rajshekhar G. Javalgi, Virginie Pioche Khare, Andrew C. Gross, and Robert F. Scherer, “An application of the consumer ethnocentrism model to French consumers”, International Business Review, 2005
• Rajshekhar G. Javalgi, Virginie Pioche Khare, Andrew C. Gross, and Robert F. Scherer, “An empirical assessment of French consumer ethnocentrism” paper presented at the 2005 National Business and Economics Society’s Winter conference in March 2005
• Marion S. Webb, Kenneth R. Mayer, and Virginie Pioche, “An Analysis of U.S. Business Schools’ Catalogs, Application Packages, and Program Materials from an International Perspective”, Journal of Marketing for Higher Education, 1999
• Marion S. Webb, Kenneth R. Mayer, Virginie Pioche, and Lida C. Allen, “Internationalization of American Business Education”, Management International Review, 1999
• Marion S. Webb, Kenneth R. Mayer, and Virginie Pioche, “Survey of International Business Positions Advertised in the National Business Employment Weekly“, Journal of Teaching in International Business, 1998